Realscreen January/February 2019

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019 Editorial Features: Realscreen's Global 100 MIPTV Picks Changemakers: Innovations & Innovators Formats Focus Bonus Distribution: MIPDOC MIPTV HotDocs Booking deadline: February 25 Contact realscreen sales for print and online advertising (daily newsletter & 416-408-0863 | 1-888-278-6426, x316 | June 4-6, 2019 Santa Monica, CA Fairmont Miramar Hotel & Bungalows Sponsorship or private meeting spaces available! UPCOMING ADVERTISING AND SPONSORSHIP OPPORTUNITIES MARCH/APRIL 2019 PRINT ISSUE Headquarters: New York, NY Parent company: Group Nine Media In its own words: "NowThis creates news content for the social, mobile generation by informing its audience about what's happening and important in the world right now." M O V E R S S H A K E R S B U Y E R S M A K E R S Social media news giant NowThis has cornered the market on shareable online news content, with short videos custom-made to watch on your timeline, but the New-York based company is increasingly moving towards longer form content, possibly signalling a sea change in the world of web videos. "What was the benchmark for a smart and well-optimized social video was maybe 60 seconds a year or two ago," NowThis CEO Tina Exarhos tells Realscreen. "That's moved up to three minutes now, and we're seeing more and more that content that is 15, 20, 25 minutes long is increasing in watch time." Thus, NowThis has moved towards longer projects, testing the waters on Facebook, where it has a huge following of nearly 14.5 million. Its collaboration with Facebook on Apocalypse NowThis, which explores the various ways the world might end, recently premiered its second season. The company has also produced a few feature docs, ranging to upwards of 90 minutes. "People know us through the social video that we're pumping out every single day on every platform," says Exarhos. "We're arguably at the top of our game in that shorter form storytelling space, and that's an obvious area of expansion for us, to move into that longer form space." One such project is New Homeland, from renowned doc filmmaker Barbara Kopple, which had its world premiere at DOC NYC in November. The film is a coproduction from NowThis and Kopple's Cabin Creek Films. Some of these projects are produced in-house, with NowThis' existing production resources, though the company is also seeking partnerships. "We have an amazing team, internally, and there are a couple of projects that we're producing solely in- house here," says Exarhos. "And then there are other cases where there are amazing producing partners and really wonderful filmmakers who we're partnering with, because they know that this is a platform that allows for great social amplification for the films that they're making." In this new feature, Realscreen shines a spotlight on emerging entrants into the unscripted and non-fiction entertainment space. By Frederick Blichert NowThis is moving into the long- form doc game, partnering with Barbara Kopple on New Homeland. NOWTHIS

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